Deepesh NigamCAC keeps climbing
Every month it costs more to acquire the same customer, and margin disappears.
A profit-accountable media buyer running up to $65K/month across Google, Meta, TikTok, Amazon, Shopee and Lazada — at 10–12X ROAS and a $31 CPL. Every dollar tracked, tested and tied to revenue.
I'm Deepesh Nigam — a performance marketer and growth leader with 7+ years turning marketing budgets into measurable revenue for D2C, SaaS, healthcare and community brands across four continents.
I run the whole engine: paid media across Google, Meta, TikTok and marketplaces; full-funnel strategy from ad click to booked revenue; and the automation that scales it without adding headcount.
Rising CAC is quietly eating your margin. Usually it's not the platform — it's what happens before and after the click.
Every month it costs more to acquire the same customer, and margin disappears.
Broken tracking and last-click attribution hide what's really driving sales.
Winning ads burn out fast and there's no system feeding fresh angles.
You turn up budget and CPA balloons — growth and margin refuse to coexist.
Agencies show impressions and CTR — not customers, CAC or contribution margin.
Budget spread thin across channels with no thesis for where the next dollar goes.
Most buyers optimise to what the ad platform rewards — CTR, CPC, reach. I optimise to what your business banks: customer acquisition cost, lifetime value and contribution margin.
That means airtight tracking first, a relentless creative-testing engine second, and disciplined scaling that protects margin as spend grows.
Optimises to CTR & CPC. Reports impressions. Scales until CPA breaks.
Optimises to CAC & LTV. Reports profit. Scales while defending margin.
A closed loop from targeting to profit — tested weekly.
Account architecture, audience research and retargeting built for signal.
Systematic hook, angle and format testing so CPA keeps falling.
Disciplined pacing and scaling rules that protect ROAS at volume.
Server-side tracking, attribution and landing-page optimisation.
Capture, qualify and nurture leads into booked revenue.
Dashboards in CAC, LTV and contribution margin — not vanity.
Real budgets, real returns.
Running SGD 30–50K/month across Google, Meta, TikTok, Shopee, Lazada and Amazon — driving acquisition, conversion and retention across 5 markets at a blended 5X ROAS.
$25K/month across Google & Meta, scaled to 210+ booked appointments/month and $1.2M profit in six months.
PPC plus a Pinterest engine scaled to 20K followers, feeding $25K in funnel revenue.
Paid + organic acquisition built from zero, lifting revenue by 137%.
Paid media pairs best with automation — capture and nurture every lead I send you.
n8n, CRM and AI workflows that capture and convert the traffic I drive — 24/7.
Explore automation → / OverviewSee the full performance-and-automation picture in one place.
Explore → / TalkFree 30 minutes — I'll audit your accounts and find the margin.
Pick a time →"Deepesh joined Eprenz in a junior role but quickly demonstrated leadership — within months we asked him to lead the marketing team."
"His professionalism, attention to detail and dedication were remarkable. I wholeheartedly recommend him."
From lean startup budgets up to $65K+/month, always run to a target ROAS and CPL rather than a spend quota.
Google Ads, Meta, TikTok, Amazon, Shopee, Lazada, LinkedIn and Pinterest — plus the tracking and CRO around them.
Server-side tracking, GA4, clean UTMs and blended MER so decisions are based on real incremental revenue, not last-click.
Account audit in week one, restructured campaigns live within two weeks, and compounding gains over the following 4–8 weeks.
A live dashboard in the metrics that matter — CAC, LTV, ROAS and contribution margin — with a weekly optimisation summary.
Book a free 30-minute call — I'll audit your accounts and show you where the margin is hiding.