The blog

Field notes from
the growth trenches.

Case-study teardowns on the campaigns and systems I actually ran — and, now and then, life beyond the dashboards.

Case studies

real campaigns · real numbers

The exact system I use to run large budgets across Google, Meta, TikTok and marketplaces without CPA blowing up as I scale.

travel & everything else

More coming — travel, books and the stuff behind the marketer. Got a trip to write up? It lands here.

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